Apple to enter Television business with it’s TV set

 

Apple,a name that has been creating waves in the technology business since the 80s. A name that had almost died in the 90s because of the bad leadership in the company after Steve Jobs left the company. In early 2000s,the company came back with a Bang with the ‘iPod’ and ever since then,the ‘i” in all of its significant products has been playing a huge role. Steve Jobs,the person behind the success of all the ambitious Apple projects,from the Macintosh to the iPhone. It entered the cell phone business in late 2007 and ever since then,its been giving all the leading(at that point of time) cell phone companies a run for their money. Its on the top of its game right now and plants to be there. What’s next for Apple? If you ask me,I’ll be clueless because Apple can do anything. Ask Steve Jobs and he says,”Apple TV”. That’s right,in the biography by acclaimed writer Walter Isaacson,Steve Jobs said that he wanted to enter the Television business.

Jobs said:

I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.

Piper Jaffray Gene Munster has been arguing for an Apple TV effort that was more than a hobby for many months. Munster’s view is that an Apple TV is coming in late 2012 or early 2013.

He said in a research note:

Apple’s iCloud service for media storage makes it simpler to own multiple Apple devices and share content among them. iCloud stores TV shows and pictures, but we believe Apple may add movies. While a solution for live TV combined with previously aired shows “recorded” in the cloud remains a significant hurdle, perhaps this code is precisely what Jobs believed he has “cracked”. We also believe Apple could use Siri, its voice recognition, personal assistant technology to bolster its TV offering and simplify the chore of inputting information like show titles, or actor names, into a TV (typically with a remote

 

Munster also says that, Apple will charge a steep premium for its television. According to Business Insider, Munster said that if a given television costs $800, Apple’s alternative will set customers back $1,600–twice as much because  Apple thinks customers want an all-in-one television that isn’t tied down to external boxes. According to Munster, Apple will offer a range of screen sizes to appeal to many different consumer needs. Munster also believes the television will come with Siri support, allowing users to control their television with their voices. And in addition to iCloud integration, Munster expects the television to also be controllable from an iPhone or iPad, Business Insider is reporting.

He believes it will launch in late 2012 or early 2013.
Typical Apple,they make things that cost more than someone can afford but they do make the product worth getting. Lets hope they have something good in stores for us as Munster feels that they have a winner in hand.

 

-Haris.

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