Ubisoft’s North Americon executive director Laurent Detoc has unveiled that the company is looking forward to release ”one [or] two good new IPs” every year.
“We need to make new IPs, It’s part of our future. From a business point of view we need to continue to create new IPs.”
“Last year we brought you Rocksmith, and every year you will find one, two, depending on the year, good new IPs from Ubisoft.”
Ubisoft announced Watch Dogs, earlier this month. It’s a new IP built around the idea of a connected world where player can hack into electrical devices and manipulate them.
At first, the rumors were suggesting that the game will come on the next-gen consoles. However, Ubisoft later confirmed that the game will be available on PC,PS3 and Xbox 360.
But why didn’t the company wait to launch the game on next-gen consoles? Laurent said:
“There’s no bad time or good time,”
“If you make something really good, people will embrace it. Watch Dogs turned out to be that game this year that everybody loves. There’s no bad time to bring good content.
“At the end of the day, making good products is what we’re after.”